Welcome!

Turning Complexity into Stunning Simplicity

Photo of the hero section of a bodybuilding site with a CTA button.Mockup photo of the first three pages of a waste recycling management app.Landing page and hero section of a personal photography website with some sample photos in the hero section.Photo of the landing page and hero section of the online course site.Photo of the Hero section of the site selling cosmetic and health products with discounts.Customer reviews section titled; What customers say about us.

Selected Projects

In this section, you can explore selected examples of my design and development projects. Each project tells its own unique story and showcases my skills and expertise in solving various design challenges. Click on View Project to explore more details.

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Simplicity that Solves Complexity

About Me:

I’m Sajjad Roshani Salar, a UI/UX designer and animation specialist based in Berlin. For me, design goes beyond creating visual aesthetics; it’s about simplifying complexity and crafting seamless, intuitive user experiences. My passion for design sparked when I realized how some websites and apps often leave users lost in confusion. My goal has always been to create experiences so natural and effortless that users navigate them instinctively, just like thinking in their native language. Using tools like Figma and Webflow, and guided by a creative yet minimalistic approach, I strive to transform every project into a functional work of art—where every pixel tells a story, and every color holds meaning.

“I believe that design is not just about aesthetics; it’s about solving problems and enhancing user experiences. As I often say, ‘Design is not just about beauty; it’s about how things feel.’”

Design is about solving problems and enhancing user experiences. By simplifying complex systems, I empower users to interact seamlessly with products, allowing them to engage without second thoughts. With my background in animation, I add an extra layer of storytelling to my designs. Animation allows me to create smooth transitions and micro-interactions that not only look beautiful, but also enhance the overall experience. Whether it’s a subtle hover effect or a full-screen animation, every detail is carefully crafted to guide users and make their journey more enjoyable. Through observing and learning from others, I’ve continually refined my design philosophy. Every decision I make is deliberate, as each pixel represents my dedication to creating designs that are both beautiful and functional.

If you’re looking to collaborate or want to learn more about my work, I’d be thrilled to connect!

Portrait photo of Sajjad Roshani Salar for the About Me section.

Let's work together!

Whether you’re ready to kick off a new project, discuss creative ideas, or learn more about my design and development services, feel free to send me a message. I look forward to collaborating with you!

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